Our metrics/ things we can visualize

• finance education
  • credit cards
  • fees, debt
  • stocks, bonds, etc.
  • trends in the economy
  • stock health
• your specific saving and spending habits
  • how much money you save
  • how much money you spend
  • long term determinations (if i work for x months, how much will i make, how much can i pay for?)
  • emergency funds - based on your lifestyles, how much should you save up for emergency funds?

infinite learning: duolingo benefits from the short amount of time you use on the app. you can only learn so much in under 5-10 minutes. How can we shrink what people know into a short, daily viewing? how can we make it not repetitive?

1. prioritizing storytelling and a way to keep people attached to the app

   1. there is a universe worth of learning finances…
   2. mascot navigating that universe, learning specifically based on their needs → workflow

2. x space (instead of scrolling, use left right or spatial dynamic ui

3. ways to incline

4. make users more comfortable about sharing their finances : with art?

   1. gamification: user gets more coins, stars points or items when they earn more money
   2. DONT punish people when they loose things, but incentivise them to get more: (”it will be easy for me to get this back if i just do this”)

inspo

• textures, halftones, details → friendly, authentic
• gradients, unique color palettes → more authentic, reliable

• usagi shima
• app inspo
  • collect bunnies by feeding them and taking care of their space
  • simple animations, 100% cute
  • personality quizes? multiple mascots?

Duolingo App Inspo

• multiple characters, different personalities and stories
• coins, gamification, simple design and entertaining, quick reward systems
• ownership “i did this”
• little to no text, very simple ui, focused, not distracting, clear visual direction
• personalization, streaks, unspecific but clear goals